Growth To Exit Blog

Buyers and Sellers are in Competition for the Price of Your Company

Nov 03, 2020


Selling your company is not the same as running it. To sell your business for its actual value, you must understand the mind of the buyer.

A buyer has a checklist that he uses to measure whether your company is a viable investment. The buyer's perspective is objective, data-driven, and analytical.

First-time sellers are vulnerable to being taken advantage of by sophisticated buyers. When...

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